I attended the One Stop Self Publishing Conference on Sat Oct 17th at the Fitzpatrick Killiney hotel Dublin. It was organised and facilitated by Vanessa O’ Loughlin of Inkwell and Eoin Purcell of Green Lamp Media. As a fiction writer I was interested in interested in exploring the self-publishing option as one of the many possible avenues in the currently transforming publishing industry. The conference was well attended by people with both a fiction and non-fiction writing background as well as general industry interest.
What was particularly evident in this jam-packed but well sequenced and executed conference, was the calibre of the speakers. The information delivered was relevant, concrete, practical and well presented.
Informative and engaging were John Manning’s overview of Gill and McMillan’s distribution service and David Jones on his books to print business. Freelance designer Claire McVeigh’s talk on cover design and typesetting was eye-opening and useful as was Adrian White on what book sellers want. Benjii Bennett, a self-publisher of children’s picture books was inspiring with regard to motivation. Sarah Franklin and Patricia O’ Reilly gave important insights into the process of editing and self-publishing.
There were several highlights for me. AJ Healy‘s not-to-be-missed talk on how he brought his children’s book Tommy Storm to publication was remarkable and practically comprehensive, from the initial decision to diverge from his agent to self-publish his story out to the business like manner in which he approached publicity and distribution. Sarah Franklin’s excellent case study of a marketing and publicity campaign she undertook with one of her authors on his Joyce inspired novel emphasized how self publishing writers need to plan and time their media engagements and have a clear idea of their own story as well as their book’s key message. Catherine Ryan Howard’s presentation on Social Media and Online Marketing was well delivered and revelationary for much of the audience. Ryan Howard self-published her non-fiction book Mousetrapped using the online service CreateSpace. She has successfully used online media and strategies such as contests and Amazon Associates to generate sales and revenue. Her e-book version has been highly successful. Of particular interest to me and great practical value was Eoin Purcell’s presentation on Digital self-publishing. He discussed digital formats, digital publishing options like Amazon’s Digital Text Publishing and Smashwords and useful digital publishing tools such as Storyist.
As a writer looking to inform herself of the various publishing options available this excellent conference far exceeded my expectations. For those with a particular self-publishing project in mind it was invaluable. If you are serious about writing and publishing, put next year’s conference in your diary now.